1. Information We Collect

We may collect information you provide directly to us, including:

• Name, email address, phone number, and account login information
• Billing and shipping addresses, if applicable
• Order details and product preferences
• Cerakote color selections and customization preferences
• Messages, quote requests, support requests, and other communications
• Any other information you voluntarily provide

If our website allows firearm-related purchases, transfers, or customizations, we may collect information needed to process the transaction, coordinate with a Federal Firearms Licensee ("FFL"), verify order details, or comply with applicable legal and business requirements.

We do not intentionally collect more information than is reasonably necessary to provide our services, process transactions, communicate with customers, and operate our business.

2. Payment Information

Payments may be processed by third-party payment processors. We do not store full payment card numbers on our servers unless expressly stated otherwise. Payment processors may collect payment card details, billing information, fraud prevention information, and transaction-related data according to their own privacy policies and terms.

3. Account and Login Information

If we offer account creation or third-party login options, such as Google or Facebook sign-in, we may receive basic account information from those providers, such as your name, email address, profile picture, and unique account identifier. We use this information to authenticate your account, provide access to our services, and maintain account security.

Your use of third-party login services is also subject to the privacy policies and terms of those providers.

4. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address, browser type, device type, and operating system
• Referring website, pages viewed, and time and date of visits
• Approximate location based on IP address
• Cookies, similar tracking technologies, usage data, and performance data

We may use analytics, security, hosting, advertising, or fraud prevention tools that collect this information on our behalf.

5. Cookies and Tracking Technologies

We may use cookies, pixels, local storage, and similar technologies to:

• Keep you logged in and remember preferences
• Improve website performance and analyze traffic
• Detect fraud or abuse
• Support marketing or advertising efforts

You may be able to disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

6. How We Use Information

• Operate and improve our website and customer experience
• Create and manage customer accounts
• Process orders, quote requests, inquiries, and product customization
• Provide support and communicate about orders, services, or updates
• Verify identity, prevent fraud, and maintain website security
• Comply with laws and enforce our terms, policies, and agreements
• Send marketing communications where permitted by law

7. Firearm-Related Transactions and Compliance

If we offer firearms, firearm accessories, custom firearm services, Cerakote services, or related products, certain transactions may be subject to federal, state, and local laws. We may use and disclose information as necessary to:

• Coordinate with licensed dealers, manufacturers, distributors, shipping providers, or FFLs
• Confirm order details and support lawful transfer or delivery processes
• Maintain business records
• Comply with legal obligations, subpoenas, court orders, law enforcement requests, or regulatory requirements

This Privacy Policy does not replace or modify separate legal requirements that may apply to firearm-related transactions.

8. How We Share Information

We may share information with:

• Payment processors, shipping providers, and logistics providers
• Website hosting, email, communication, authentication, and analytics providers
• Fraud prevention, security, and customer support providers
• Business partners involved in fulfilling customer requests
• FFLs, distributors, suppliers, or service providers when necessary for firearm-related transactions
• Legal, regulatory, or law enforcement authorities when required or permitted by law

We do not sell your personal information in the traditional sense. However, some analytics or advertising technologies may be considered "sharing" or "targeted advertising" under certain privacy laws.

9. Marketing Communications

If you sign up for emails, request information, create an account, or purchase from us, we may send emails related to products, services, promotions, or business updates. You may unsubscribe from marketing emails using the unsubscribe link or by contacting us. We may still send non-marketing messages related to orders, accounts, security, legal notices, or customer service.

10. Data Retention

We retain information for as long as reasonably necessary to provide services, maintain customer records, resolve disputes, prevent fraud or abuse, comply with legal, tax, accounting, regulatory, or business obligations, and enforce agreements and policies. Retention periods vary depending on the information and why it was collected.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, or method of transmission is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately if you believe your account has been compromised.

12. Your Choices and Rights

Depending on your location, you may have the right to:

• Access personal information we hold about you
• Request correction or deletion of certain information
• Object to or restrict certain processing
• Opt out of marketing communications
• Opt out of certain targeted advertising or data sharing, where applicable

To exercise privacy rights, contact us using the information below. We may need to verify your identity before fulfilling certain requests.

13. Children's Privacy

Our website and services are not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

14. Third-Party Websites and Services

Our website may link to third-party websites, services, payment processors, authentication providers, social media platforms, or external resources. We are not responsible for the privacy practices, content, or policies of third parties. You should review the privacy policies of any third-party services you use.

15. State-Specific Privacy Rights

Certain states may provide additional privacy rights. If applicable, we will honor verified requests as required by law. Residents of California, Colorado, Connecticut, Virginia, Utah, or another state with applicable privacy laws may have additional access, correction, deletion, portability, or opt-out rights. We will not discriminate against you for exercising legally protected privacy rights.

16. International Users

Our website and services are intended primarily for users in the United States. If you access our website from outside the United States, your information may be processed in the United States or other jurisdictions where our service providers operate. Those jurisdictions may have different privacy laws than your location.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.